What is IR?
Investor relations is a process of building relationships with the financial community—those who buy, hold, sell, and recommend your stock—and communicating your company’s strategic, operational, and financial story. Many people make the mistake of viewing IR as an extension of marketing and public relations; however, it is a vastly different discipline that must be executed by highly skilled investor relations professionals who are dedicated to the practice. IR is about communicating a company’s corporate and financial story, whereas PR is about gaining visibility for your product, technology or services. Click on the following to learn more about Shelton Group IR Services for the following:
Investor Relations plays an integral role in corporate strategy, because when conducted effectively, it can have a positive impact on a company’s market value. With so many investment options, it is easy for the financial community to miss your story. You can create the environment for full and fair valuation by providing a deliberate, consistent, and accurate flow of information between the company and the financial community. The market traditionally rewards companies with less perceived risks. In fact, a study by the National Investor Relations Institute (NIRI) concluded that 82% of U.S. buy-side investors believe that investor relations impacts a company’s valuation, and by increasing the flow of value-added information, a company can reduce the risk of uncertainty surrounding your company’s stock. In addition, a proactive IR program reaches new investors and research analysts that are unfamiliar with your investment story. Increasing the awareness and number of market recipients can result in increased demand for your company’s stock both pre- and post-IPO.
What is PR?
Public relations helps executives, businesses and brands cultivate a positive reputation with key audiences through earned communications, which can include traditional media, social media, thought leadership, executive communications and employee engagement, among others.
At Shelton Group, we are your trusted partner and strategic consultant to create, evolve, promote and protect your company, your brand and your reputation in a competitive market. We understand the nuances of a startup, as well as challenges related to each stage of corporate growth.
There are many ways to tell your story, but at Shelton Group, we help you to break through the noise and clutter by creating a compelling narrative that captures your vision. We tell your story to the right audience, at the right time – ultimately garnering lasting relationships with media, industry analysts, employees and customers.
Not only are we here to share your positive news by proactively communicating your story to stakeholders, but should a crisis arise, we’re here to defend your company’s reputation or potential threat to its credibility.
PR Services for public or private companies:
- Brand and Marketing Communications
- Communications Audit
- Community Relations
- Corporate Social Responsibility
- Content Development and Writing
- Crisis Communications Strategy & Planning
- Executive Communications
- Executive Positioning and Thought Leadership
- Internal Communications
- Media and Industry Analyst Relations
- Media Training or Spokesperson Coaching
- Reputation Management
- Social Media Strategy & Planning